Sasha Whittington

With 12+ years of experience at the intersection of marketing strategy, team leadership, and UX/UI, I bring a rare blend of vision and execution. I’ve built and led high-performing marketing teams, launched revenue-driving campaigns, and shaped brand experiences that not only look beautiful but feel intuitive and drive results. From full-funnel content strategy and digital engagement to wireframes and user flows, I connect the dots between what people need and how businesses grow. Whether I’m mentoring a team, building a brand, or mapping a user journey, my goal is the same: create thoughtful, impactful experiences that move people and metrics.

Passionate about blending data, creativity, and technology to elevate brands.

Skills

·   Marketing Strategy Development

·   Budget Management

·   Campaign Ideation

·   Brand Messaging & Positioning

·   Creative Directing

·   Market Analysis

·   Usability Testing

·   Digital Advertising

·   Email Marketing

·   Heuristic Evaluation

·   Project Management

·   SEO Analysis

·   Usability Testing

·   Color Theory

·   Info Architecture & Site Mapping

·   Storyboarding

·   Strategy Development

·   Graphic Design

·   Multi-channel Marketing

·   Wireframing

·   Persona Creation

Director of Content Marketing

Publix Employees Federal Credit Union

  • Lead the marketing department, managing a $2MM budget and overseeing a team of four, fostering a culture of growth, innovation, and accountability.

  • Conceptualize and execute high-impact campaigns comprising of multi-media elements.

  • Built and implemented multi-channel marketing campaigns that drove a 28% increase in booked loans and 16% YoY membership growth.

  • Collaborated with Product and Digital Transformation teams to launch PEFCU’s mobile banking app, contributing wireframes and UI components while conducting usability testing to optimize the user experience

  • Recognized a lack of data tracking, then planned, developed and launched an internal data tracking system and built an analytical dashboard to track income generated from campaigns.

  • Established A/B testing frameworks for landing pages, email campaigns, and ad creatives, resulting in higher conversion rates and improved ROI.

Marketing Manager

Publix Employees Federal Credit Union

  • Established and scaled the marketing department, hiring and mentoring a team of six professionals across content, digital, and community relations.

  • Developed a playbook for SEO optimization, Google Ads, and Meta Business Suite to drive audience engagement and lead conversion.

  • Increased product enrollment by 184% in first campaign (Stock purchase Loans).

  • 3-time CUNA Diamond Award recipient for creative excellence that yields outstanding results.

Social Media Content Supervisor

Publix Super Markets Inc.

  • 2019 American Advertising Gold ADDY Award recipient for excellence in digital content strategy and execution.

  • Managed a team of five specialists and implemented content strategies using Sprinklr, reducing outsourcing costs by $1.2M annually.

  • Launched the GreenWise brand with a consistent brand style guide and omnichannel content strategy.

  • Oversaw content creation for paid and organic social campaigns, optimizing performance with Facebook Ads Manager, Google Display Network, and Adobe Analytics.

Social Media Specialist

Publix Super Markets Inc.

  • Built and scaled Publix’s digital presence, growing the brand’s social media following to 3M+ through innovative content strategies.

  • Developed and implemented crisis management protocols with real-time social listening tools, protecting brand reputation.

Additional Work History

Publix Supermarket Inc. | Corporate Event Planner | Tampa, FL

Cox Media Group | Marketing & Promotions | St. Petersburg, FL

Publix Supermarket Inc. | Cashier | Tampa, FL                                                                  

CBS Radio | Promotions | St. Petersburg, FL                                                                               

iHeart Radio | Promotional Assistant | Tampa, FL                                                                           

✺ Education ✺

✺ Certifications ✺

Yoga Alliance | Certified Yoga Instructor (200RYT)

Digital Marketing Institute | Certified Digital Marketing Professional

Graduate No. US-PFC119796

AMA PCM | Digital Marketing - Graduate No. US-PFC119796

Certificate, UX/UI Design
University of Central Florida

Bachelor of Arts
Communications Management
Saint Leo University