Sasha Whittington

MARKETING, BRAND & EXPERIENCE LEADER

I’ve built my career at the intersection of strategy, creativity, and digital experience, with a skill set that lets me see both the big picture and how the work gets done.

Skills

Strategy & Leadership

  • Marketing Strategy

  • Brand Strategy & Positioning

  • Growth & Customer Acquisition

  • Organizational Leadership

  • Budget & Resource Management

  • Product Marketing & Go-to-Market

  • Integrated Marketing

  • Executive & Cross-Functional Leadership

Digital & Experience

  • Digital Experience Strategy

  • UX/UI Strategy

  • Customer Journey Mapping

  • Information Architecture

  • Usability Testing

  • Wireframing

  • SEO & Content Discoverability

  • Marketing Analytics & Measurement

Creative & Execution

  • Creative Direction

  • Campaign Development

  • Brand Messaging

  • Storytelling & Content Strategy

  • Digital Advertising

  • Email & Lifecycle Marketing

  • Graphic Design

  • Agency & Vendor Management

Senior Director of Brand & Experience

Lead enterprise brand, marketing, and digital experience strategy, connecting customer insight, business priorities, and creative execution to drive growth and strengthen the member experience.

• Set acquisition strategy across audiences, offers, channel mix, campaign development, conversion, and marketing resources, partnering with business leaders to align product opportunities with member needs and organizational priorities.

• Evolved Marketing into an integrated Brand & Experience function and established PEFCU’s first dedicated Digital Experience team, expanding capabilities across brand, content, digital optimization, analytics, and member experience.

• Lead enterprise digital transformation across website modernization, digital banking, online account opening, personalization, and conversion measurement, bringing together cross-functional teams, technology partners, agencies, and vendors.

• Lead product marketing and go-to-market strategy across lending, deposit, and card portfolios, translating complex financial products into integrated acquisition and engagement strategies.

• Contribute to enterprise strategic planning, growth targets, and product prioritization, bringing customer, brand, digital, and market perspectives into executive-level business decisions.

Publix Employees Federal Credit Union

Director, Content Marketing

Publix Employees Federal Credit Union

Publix Employees Federal Credit Union

Joined PEFCU as its first dedicated marketing hire, building the foundation for a modern marketing function across brand, digital, content, and product marketing.

• Established foundational marketing processes, channels, and capabilities that supported the organization’s transition toward a more integrated approach to brand and member growth.

• Built and scaled product marketing campaigns that increased product enrollments by 184%, establishing an early foundation for measurable marketing-led growth.

• Partnered across business areas to translate financial products and organizational priorities into member-facing campaigns and communications.

Social Media Content Supervisor

Publix Super Markets, Inc.

Led a five-person content team supporting one of the nation’s largest consumer brands, overseeing paid and organic social strategy, brand storytelling, creative development, and digital content at scale.

• Built and led an in-house digital creative and campaign production capability, saving $1.2M annually while maintaining brand quality and increasing speed to market.

• Led content strategy and creative development across Publix and the launch of GreenWise, including development and implementation of brand standards.

• Earned a Gold ADDY Award for digital creative excellence while helping evolve how the Publix brand connected with consumers across emerging digital channels.

Social Media Specialist

Publix Super Markets, Inc.

Helped build and scale Publix’s early social media presence, developing content, community engagement, social listening, and real-time response strategies for a nationally recognized consumer brand.

• Contributed to audience growth exceeding more than 3M through integrated content strategy, community engagement, social listening, and consumer storytelling.

• Helped establish social crisis-response planning and real-time customer sentiment monitoring, strengthening the brand’s ability to identify emerging issues and respond to customers across digital channels.

• Used emerging social platforms and audience insights to strengthen consumer relationships and evolve how the Publix brand showed up in digital environments.

Additional Work History

Began my career in broadcast media, developing social and digital content, audience engagement strategies, and emerging-channel experiences for consumer-facing media brands. This early work built the foundation for my approach to storytelling, audience behavior, real-time engagement, and the intersection of brand and digital experience.

Publix Super Markets, Inc. | Corporate Event Planner | Tampa, FL

Cox Media Group | Marketing & Promotions | St. Petersburg, FL

Publix Supermarket Inc. | Cashier | Tampa, FL                                                                  

CBS Radio | Promotions | St. Petersburg, FL                                                                               

iHeart Radio | Promotional Assistant | Tampa, FL                                                                           

Expanded marketing from a primarily brand and communications function into an integrated growth engine spanning content strategy, digital channels, paid media, lifecycle marketing, and product acquisition.

• Built an integrated content and channel strategy connecting brand storytelling, audience engagement, paid media, SEO, social, and email to broader business and member-growth objectives.

• Drove significant audience and engagement growth across organic channels, including 209% growth in net audience and more than 1,100% growth in engagement.

• Expanded acquisition and lifecycle marketing across paid search, SEO, display, LinkedIn, and email, delivering 1.67M member emails with a 42% average open rate and a reactivation program achieving a 29.08% overall reactivation rate.

• Connected content and integrated marketing to measurable product growth, contributing to YoY increases of up to 350% in personal loan applications and 291% in auto loan applications.

Marketing Manager

Certificate, UX/UI Design
University of Central Florida

Bachelor of Arts
Communications Management
Saint Leo University

✺ Education ✺

Digital Marketing Institute | Certified Digital Marketing Professional

Graduate No. US-PFC119796

AMA PCM | Digital Marketing - Graduate No. US-PFC119796

Yoga Alliance | Certified Yoga Instructor (200RYT)

✺ Certifications ✺