Sasha Whittington

Strategic marketing leader with 12+ years of experience driving brand growth through data, creativity, and technology. Skilled in leading high-performing teams, shaping user-centered brand experiences, and connecting strategy to execution to deliver measurable results.

Skills

·   Marketing Strategy Development

·   Budget Management

·   Campaign Ideation

·   Brand Messaging & Positioning

·   Creative Directing

·   Market Analysis

·   Usability Testing

·   Digital Advertising

·   Email Marketing

·   Heuristic Evaluation

·   Project Management

·   SEO Analysis

·   Usability Testing

·   Color Theory

·   Info Architecture & Site Mapping

·   Storyboarding

·   Strategy Development

·   Graphic Design

·   Multi-channel Marketing

·   Wireframing

·   Persona Creation

Director of Content Marketing

  • Lead marketing strategy for a $1B+ credit union, overseeing brand, content, paid media, digital experience, philanthropic efforts, and internal/external communications.

  • Strategically allocate and optimize a $2MM marketing budget, working cross-functionally with C-level stakeholders.

  • Built the department from scratch, hiring a full marketing team and launching performance tracking dashboards.

  • Drove 34% increase in booked loans and 16% YoY membership growth.

  • Established A/B testing frameworks for landing pages, email campaigns, and ad creatives, resulting in higher conversion rates and improved ROI.

  • Partnered with tech teams to launch a top-rated mobile app (4.5+ stars, 7K+ reviews), contributing to digital transformation.

  • 3x CUNA Diamond Award winner for measurable campaign impact.

Publix Employees Federal Credit Union

Marketing Manager

Publix Employees Federal Credit Union

  • Established and scaled the marketing department, hiring and mentoring a team of six professionals across content, digital, and community relations.

  • Developed a playbook for SEO optimization, Google Ads, and Meta Business Suite to drive audience engagement and lead conversion.

  • Created and scaled product marketing campaigns that increased product enrollments by 184%.

  • Led creative direction, campaign design, and content strategy, earning national credit union recognition.

Social Media Content Supervisor

Publix Super Markets Inc.

  • Managed team of five content creators; executed organic social strategies that maintained brand integrity and deepened customer engagement.

  • Created content for the Publix and GreenWise brand launch; developed and implemented the style guide.

  • Led storytelling efforts that earned a Gold ADDY Award for excellence in digital creativity and engagement.

  • Saved $1.2M annually by scaling in-house production for digital creative and campaign execution

Social Media Specialist

Publix Super Markets Inc.

  • Developed digital strategy, created campaigns, and launched Publix’s first customer-facing blog.

  • Increased social followers by 3M+ through a blend of community engagement, social listening, and creative storytelling.

  • Led crisis response communication planning and implemented real-time tracking of customer sentiment.

Additional Work History

Publix Supermarket Inc. | Corporate Event Planner | Tampa, FL

Cox Media Group | Marketing & Promotions | St. Petersburg, FL

Publix Supermarket Inc. | Cashier | Tampa, FL                                                                  

CBS Radio | Promotions | St. Petersburg, FL                                                                               

iHeart Radio | Promotional Assistant | Tampa, FL                                                                           

Certificate, UX/UI Design
University of Central Florida

Bachelor of Arts
Communications Management
Saint Leo University

✺ Education ✺

Yoga Alliance | Certified Yoga Instructor (200RYT)

Digital Marketing Institute | Certified Digital Marketing Professional

Graduate No. US-PFC119796

AMA PCM | Digital Marketing - Graduate No. US-PFC119796

✺ Certifications ✺